Official Rules of the “Pizzas in a New Size” Giveaway Campaign

1. Campaign Organizer

The online Giveaway Campaign “Pizzas in a New Size” (hereinafter referred to as the “Campaign”) is organized by Aladin Foods (hereinafter referred to as the “Organizer”).

By participating in the Campaign, participants declare that they have read, understood, and agree to be bound by these Official Rules.

2. Campaign Period

The Campaign will run from November 11, 2026, to November 25, 2026, inclusive.

3. Participation Requirements

To participate in the Campaign, participants must:

• Follow the Organizer's official Instagram account – @aladinfoods.

• Like the official Instagram post announcing the Campaign.

• Comment on the post by tagging two friends with whom they would share a pizza in the new 27 cm size.

Entries submitted outside the official Campaign post published on November 11, 2026, will not be considered valid.

Each participant may enter an unlimited number of times, provided that they tag different users in their comments. However, each participant is eligible to win only one prize.

4. Prizes

A total of 10 (ten) winners will be selected during the Campaign.

Each winner will receive one pizza of their choice from the following four varieties, available in the new 27 cm size:

• Proteina

• Pepperoni

• Margherita

• Valcha

Each winner may choose whether to collect their prize from a convenient Aladin Foods location or have it delivered to their home or office at the Organizer's expense.

Prizes cannot be exchanged for cash or substituted for any other prize.

5. Winner Selection and Announcement

The winners will be selected at random on November 26, 2026.

The winners will be announced via an Instagram Story published on Aladin Foods' official Instagram account. Where possible, the winners' Instagram profiles will be tagged in the announcement.

6. Prize Notification and Redemption

Each winner will receive information regarding their prize via a direct message on Instagram.

7. Eligibility

The Campaign is open to all individuals aged 18 or over who are residents of the Republic of Bulgaria.

Employees of the Organizer, employees of its affiliated marketing agencies, and members of their families are not eligible to participate.

8. Personal Data Processing

8.1. The Organizer acts as the data controller and undertakes to collect and process personal data provided by participants solely for purposes related to the Campaign, in full compliance with the Bulgarian Personal Data Protection Act and Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (General Data Protection Regulation – GDPR).

In particular, the legal basis for processing is Article 6(1)(a) – the participant's consent to participate in the Campaign, which may be withdrawn at any time.

8.2. The Organizer undertakes not to disclose participants' personal data obtained in connection with their participation in the Campaign to third parties.

8.3. Each participant has the right to withdraw from the Campaign before the selection of the winners and to withdraw their consent to the processing of their personal data at any time, except where the prize is already in the process of being delivered, in which case withdrawal may take place upon receipt of the prize.

9. Liability

The Organizer shall not be held liable for technical issues related to the use of the Instagram platform or internet connectivity problems experienced by participants.

10. Meta Disclaimer

This Campaign is in no way sponsored, endorsed, administered by, or associated with Meta.

11. Amendments and Termination

The Organizer reserves the right to terminate, modify, or extend the Campaign in the event of unforeseen circumstances, without incurring any liability towards participants.

12. Entry into Force

These Official Rules shall enter into force on November 9, 2026.